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Toyota Crown has been in production for more than half a century delivering a comfortable and dependable sedan for the executive class.

Began production in the year when the first McDonald’s ever opened in Illinois, the longest-production-running sedan Toyota Crown is nothing less than a grandfather figure to the Japanese motor industry. Toyota knows it well and is leaving no stone unturned to build the perfect 2023 Toyota Crown.

No more a low-riding luxury sedan, the new Toyota Crown will be taller off the ground, will have on-demand AWD, and plenty of comfort features for its occupants. Toyota is on the verge of redefining the entire concept of modern-day sedans with cleaner kinder power trains (yes, there are two) on offer.

Evolving from a small 1.5 liter 48 hp engine to the latest 2.5-liter Toyota Hybrid System (THS) power plant, refinement has been at the heart of the Crown’s success. The 2023 Toyota Crown is a completely new design based on the new GA-K platform, it focuses more on the practicality aspect of owning a sedan.

And since it is coming back to the American market, Toyota will have another chance of wooing its customers away from other SUV/Sedan customers in the category.

Related: Here’s Why The New 2023 Crown Is Toyota’s Most Unique Car

Yes, before you even start asking about the power figures consider the present state of the environment. There is a reason all environmental scientists are running around waving their arms in the air about global warming and rising gas prices.

The 2023 Toyota Crown has been designed to be a beacon for a practical approach toward mass-market vehicles. Hybrids are the bridge to gently slide you toward full-electric vehicles. There is some development and proving time required before everybody becomes comfortable enough to buy a BEV, till then efficient hybrids will have to carry the baton.

Toyota will be offering the Crown in two engine options, the Hybrid Max with a 2.4-liter turbocharged 4-cylinder engine and a 2.5-liter 4-cylinder mated to the fourth-generation Toyota Hybrid System (THS). The Hybrid Max is the sportier choice, while the THS is built for efficiency and even has a full EV mode for short distances.

Hybrid Max owners can also order their vehicles with paddle shifters for added control on the 6-speed automatic transmission. On the other hand, the THS with the e-CVT transmission on offer will maximize MPG, drive silently, and will have the smoothest ride.

The on-demand all-wheel drive (AWD) is a standard fit on all versions of the 2023 Toyota Crown, the only difference being that lower grades will get e-four AWD while the higher Platinum version gets an Advanced AWD system.

To maximize efficiency, the AWD system utilizes separate electric motors mounted on the rear rather than using a transfer case and driveshaft like conventional AWD systems. The system can shift between 100:0 - 20:80 front and rear bias to help maximize efficiency and enhance driving dynamics as and when required.

For the more enthusiasts driving their Hybrid Max Platinum versions, the AWD system maximizes the rear wheel bias for higher performance applications by increasing straight-line stability and maneuverability. There is a newly developed Active Cornering Assist (ACA) in the Crown which helps reduce understeer by electronically controlling the braking system for enhanced stability.

Further, the Platinum grades also get Adaptive Variable Suspension (AVS) which manages oil pressure in shock absorbers to control the friction in the shock absorbers and stabilizes the ride quality through fast corners.

Related: Toyota Venza Has A Sporty Future Thanks To Japan-Based Tuner Modellista

Always remember that the original Crown was designed for comfort, so the new one will follow the legacy. The front seats have a vast amount of adjustability and both front and rear are heated as well with three levels. Now, this is nothing special, the great bit is that the new platform has been designed to filter out noise and vibration to keep the cabin quiet.

Additionally, the acoustic glass also adds the necessary sound blockage along with the insulating seals under the carpet and headliner. Basically, engineers just took a stethoscope and found all the noise sources, and sealed them. The large panoramic sunroof too, gets the acoustic treatment.

Then they added a 6-speaker (Platinum gets an 11-speaker JBL system) audio system with an intelligent assistant to create an engaging experience. The assistant listens to your commands like setting satellite navigation, cabin temperatures, and more. The Platinum versions also get a bird’s eye view camera which gives a panoramic view of the surroundings ahead to ease parking maneuvers.

Further safety additions include a blind-spot monitor, cross-traffic alert, hill start assist, and a host of more electronic aids. Toyota is determined to capture a bigger pie of automotive sales in America, and the new Crown aims to be the spearhead of the operation. Bring it on regular sedans!

Sarcastic, cynical and sometimes just comical, Abhijeet writes to titillate the reader's curiosity. He wants to make sure any vehicle you own swings between everyday practicality and dogmatic individualism. We're certain his pragmatism and humour will keep you engaged and informed about the past, present and future of the magnificent words of automobiles.