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“I’m here to tell you, as a guy that got to know him well, he was half the guy on the radio as he was off the air.”
Sid Rosenberg truly knew and appreciated Bernie McGuirk.
“You believed in me when almost no one else did. You stayed loyal and loved me when it would have been easy to run. I am beyond devastated. But I do have beautiful memories that provide me some solace as well as knowing you are no longer in pain. I will miss you & always love you.”
That’s what Sid Rosenberg wrote on Twitter following the death of Bernie McGuirk, his friend and co-host of Bernie & Sid in The Morning. McGuirk, a legendary New York City radio host, died Wednesday at the age of 64 following a battle with prostate cancer.
“Close to the Christmas holidays last year, Bernard came into work one morning and was clutching his groin,” Rosenberg recalled. “He said every time he peed it burned. You don’t have to be a doctor to see it was something like a urinary tract infection,” Rosenberg said.
McGuirk saw a doctor and returned to tell Rosenberg he had prostate cancer.
“He had a high PSA count and I don’t think he attacked it as hard as he could have early. When the cancer came back it had spread all over his body. He underwent nine rounds of chemotherapy and radiation. He started missing work for a week at a time, then a month at a time.”
The last time the friends spoke was eight days ago. Their last chance to say goodbye.
“I told him I loved him and he told me he loved me,” Rosenberg said, clearly choking up with emotion.
On the show, after they said goodbye, Rosenberg had a chance to reflect on their relationship. One of the many memories that came flooding back was the”beautiful and emotional” forward McGuirk wrote for Rosenberg’s book, Sid-izens United.
“He wrote the forward even when he had cancer,” Rosenberg said. “That’s the kind of man he was. We go back 23 years when we hooked up on WFAN in 2000. My first job was on the (Don) Imus show. Obviously Bernie and I hit it off from the beginning. The cast of the show is still close.”
Rosenberg said McGuirk liked to have a good time when they were “young and wild”.
“We were party guys,” Rosenberg said. “We didn’t give a shit what people thought. People still can’t believe the stuff we got away with.”
Rosenberg said on the air he wasn’t just losing a radio partner. The two were very close. “More close than people even realize. Working with Bernie was a scream. We often talked about the show we’d someday do together and that came to fruition in 2016.”
When Rosenberg got into trouble or needed to talk with a friend, one of the first calls was always from McGuirk.
“Bernie was a transparent guy. That’s something a lot of people may not know about him,” Rosenberg said. “He loved his family, his country, radio, and me. He also loved WABC. That was Bernie. What you saw was what you got. People appreciated that about him. He was not a great mystery.”
Rosenberg said there were trying times when his good friend had cancer, but their closeness carried them through.
“At some points we had our friendly differences,” Rosenberg said. “In 2016, I was supporting Hilary Clinton and he was supporting Trump. I’m a Trump supporter now, but I thought he was stupid during the campagin, calling people stupid nicknames. We were in trouble after Obama and we needed change.”
After the election, Rosenberg started to see things differently. They were in D.C. immediately after the election, but McGuirk didn’t tell Rosenberg, “I told you so”.
“That’s not the kind of man he was. I thought he was going to start beating his chest, but he didn’t, even though he wanted Trump to win. We were just a block from the White House and saw people crying in the streets. I’m glad I was there with him.”
Rosenberg told McGuirk he just wanted a President that was best for the country and if Trump was that person, so be it.
Just last month, Rosenberg said he attended the 100 year gala for WABC. “I went up to give an award. Onstage, people asked me to say something about Bernie. Instead of bowing heads and offering prayers, everyone stood up and applauded Bernie’s life and accomplishments. Management took a video of that experience to Bernie. A lot of people are going to miss Bernie on the radio. I’m here to tell you, as a guy that got to know him well, he was half the guy on the radio as he was off the air.”
Jim Cryns writes features for Barrett News Media. He has spent time in radio as a reporter for WTMJ, and has also served as an author and former writer for the Milwaukee Brewers. To touch base or pick up a copy of his book: On Story Parkway: Remembering Milwaukee County Stadium, available on Amazon, email jimcryns3_zhd@indeedemail.com.
Stations Going Dark – Reimagining Radio Frequency Usage
News Media Reacts to Death of Bernie McGuirk
Stations Going Dark – Reimagining Radio Frequency Usage
What Does The Future Of Radio Look Like?
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The most recent FCC database suggests that approximately 292 stations have been dark for over two months, including 66 AMs and 226 FMs.
More than 20 radio stations were dark for at least some time due to Hurricane Ian. Most will come back if they are not already broadcasting again, but it made me think about stations that have gone dark across the country. It seems that another station signs off almost weekly.
The most recent FCC database suggests that approximately 292 stations have been dark for over two months, including 66 AMs and 226 FMs – of which 109 are translators, and 45 are LPs. Of the remaining 72, several are non-coms with licenses held by educational institutions, such as WSUP-FM/Platteville, WI., licensed to the University of Wisconsin.
Every time the industry gets a health report, it is grimmer than the prior one, whether it measures audience attitudes, listening levels, or revenues. Eventually, something must give.
If the country enters another economic downturn and the industry’s revenue drop again, is there anything left to cut? If not, will there be a great reset? Could one more dip in revenue cause the industry to reach the point where it is no longer viable for so many stations to broadcast under the current advertising-driven model? If so, what other uses are there for the broadcast bandwidth?
The industrial centers of American cities made me think about reinvention and how it could apply to radio frequencies.
I’ve lived most of the past 30 years in either Philadelphia or Minneapolis. They are quite different places, but they have one thing in common: they are both situated on great rivers. Philadelphia sits between the Schuylkill and Delaware Rivers. The Mississippi River separates the Twin Cities of Minneapolis and St. Paul.
Philadelphia’s founders had the good sense to keep the land along the Schuylkill pristine. It’s a parkland for all residents to enjoy. Except for beautiful Boathouse Row, nothing is built along its shoreline within the city limits. The Delaware River was a different matter. It became Philadelphia’s industrial hub.
Likewise, land along the Mississippi River in Minneapolis became its industrial center. For much of the 19th century, Minneapolis was the world’s flour milling capital.
At the time these and other American cities were founded, waterways were crucial for industrial development. Rivers provided transportation for delivering raw materials and distributing the finished product to market. Water was a source of power and a place to dump waste.
Today, of course, there are more efficient methods of transportation and (arguably) power. We no longer (at least in the U.S.) dump untreated waste into rivers, lakes, or oceans. Further, these locations are the most crowded parts of metropolitan areas with roads that pre-date modern vehicles and inadequate parking. It became inefficient for most industrial companies to remain on these sites.
By the 1970s and 80s, manufacturers abandoned most facilities on river shores in urban areas for more spacious and modern suburban and rural locations. Deserted factories and industrial facilities dotted American cities, including Philadelphia and Minneapolis. The EPA designated many of these sites as brownfields, requiring extensive cleaning and restoration efforts. Brownfields are an issue I learned about and worked on during my four years in the office of Congressman Mike Turner (R-OH).
If you’ve watched Rocky (the first one), there’s a scene where Sylvester Stallone is running along the railroad tracks that gives a fairly good look at what the banks of the Delaware River looked like by the mid-1970s. There are about 15 seconds of it opening this clip: https://www.youtube.com/watch?v=-ZKhpbfR-LE.
Minneapolis wasn’t much different along the Mississippi River. If you live in a major metropolitan area with a waterway, chances are good that it was similar.
Prime real estate in large metropolitan areas is usually expensive. If the land is contaminated, the price must be meager. Eventually, the prices fell in Minneapolis and Philadelphia. Both cities found developers who reimagined the usage of their formerly industrialized and, at the time, inhospitable riverfronts.
Today, Philadelphia’s Delaware riverfront is an entertainment district with restaurants, parks, areas for picnics, seasonal pop-up parks, historic ships, and piers that are also recreational spaces. There is a seasonal ice-skating ring, carousel, and Ferris wheel.
The Mississippi riverfront in Minneapolis is also a vibrant entertainment zone with its Riverwalk. The largest of the flour mills is a museum that preserves the city’s milling history. Developers built condos, and apartments close to the river, making it one of the trendiest places to live in Minneapolis.
With the help of developers and entrepreneurs, Philadelphia and Minneapolis reimagined abandoned and contaminated land. Today the riverfronts in both cities represent some of the best each offers.
Are there lessons to be learned from the reimagination of riverfront property and urban redevelopment?
The U.S. is entering another period of economic turmoil, with interest rates making it harder to carry debt and little left at stations to cut. Is radio’s great reset coming?
Will we see more stations go dark or licenses turned back in? If so, AM stations will be the first to happen in mass.
Has the AM band become the equivalent of the city’s industrial sites?
Programming on AM stations continues to migrate to FM, similar to when companies left sites along the river in search of better locations.
As operations manager of WPHT-AM/Philadelphia, listening to the station at home was brutal. The coverage map showed there should not have been a problem. The head of engineering for the cluster came over and quickly diagnosed the problem. My TV, which by the way, was a high-end model, was causing interference. I even had it plugged into an electricity filter, all to no avail.
It’s nearly impossible to listen to an AM station on a radio. Almost any kind of light bulb or electronic device will create noise. The AM band has noise pollution. It’s as deadly to listening levels as the toxic waste industrial production left behind along the Delaware and Mississippi Rivers.
I’m not suggesting anything drastic is imminent. Still, I wanted to see what alternative uses imaginative people would come up with for the commercial radio bandwidth.
Next week’s column will reveal ideas from a leading voice in radio engineering, one of the brightest branding experts in the world, and an authority on human behavior who is also a data scientist.
Their answers are fascinating. That’s coming next week in part two of Reimaging Radio Frequencies.
Andy Bloom is president of Andy Bloom Communications. He specializes in media training and political communications. He has programmed legendary stations including WIP, WPHT and WYSP/Philadelphia, KLSX, Los Angeles and WCCO Minneapolis. He was Vice President Programming for Emmis International, Greater Media Inc. and Coleman Research. Andy also served as communications director for Rep. Michael R. Turner, R-Ohio. He can be reached by email at andy@andybloom.com or you can follow him on Twitter @AndyBloomCom.
Where are we and where are we going? What is keeping or will keep terrestrial radio on the airwaves?
I think it’s my turn to ponder the future of radio.
The difference a reader might find here is I have no expertise or even strong knowledge of the business end outside of the broadcast booth or the board. Half of my time in this field has been in radio with the other in TV and digital. In all, the commercial end of any platform tends to inspire me into a yawn fest followed by a lengthy session of eye rolling.
Don’t get me wrong. I appreciate and respect those in all parts of the business but I have no interest in it like I have no interest in basketball, gardening, or square dancing. They are all fine for others, not me.
But I do pay attention and I do wonder: where are we and where are we going? I mean, AM radio traditionally leans older and FM has to constantly battle with streaming and subscription music so what is keeping or will keep terrestrial radio on the airwaves?
The question is sincere. I am not acting as an innocent or faking my naivete. If the fuel is running out, what feeds the flame? And that’s my main question. Is the fuel running out?
Months ago, I suggested that radio needs a new model, a fresh way of doing things.
That softer point, perhaps, needs to be sharpened a bit.
What does the future hold? Is there a future at all? I am not talking about jobs in the business or the shrinking of the industry over time. That’s a foregone conclusion.
Now I’m talking about extinction.
The AM/FM bands have had a great run but you’ll have a hard time convincing me they’re healthy. Look — well listen actually — to what is left on our dials and ask yourself about survivability. What is there that is palatable in the long term?
We all knew when it was time for 8-tracks to make way for cassettes which then had to make way for CDs but all those were anchored by what came before them and most think would always be there.
AM radio offers a standard fare for the wider audience and it appears to be all if not safe and predictable. Syndicated programming and positional talk shows are pretty much anywhere you can find a signal. Local content, where it still remains, seems to be threatened at every turn.
So, if your core audience is older what happens when they’re gone? We’re not teaching the next generations to listen to or even become accustomed to the dial. Who is out there inspiring and gathering new listeners?
My kid is 22 and there’s about as much interest in radio there as there is in watching a network TV show at the precise day and time it first airs. (Even I don’t do that anymore).
This is still a big business so is there a salvation plan afoot?
I’m serious. What’s the plan? All I see or hear is the occasional talk of divestments or new partnerships and the exciting new potential streams of revenue that are on the horizon. And that’s where it stops.
In discussions I’ve had with regular people (those who don’t work in this game), radio has no real place in their lives. Podcasts do for some, television — digital and linear — do too, but turning the radio on in the car and hitting the AM button just doesn’t happen with any habit or regularity.
Perhaps that is partially because AM radio is less and less driven by personality and more by news and information and the shows that draw from that news and information, no matter how they choose to compress or distort it. Oh yeah, and paid programming that few, if any, want to listen to, “but they gave us money”.
So many of your average one host shows tend to talk at the listener, reciting, even orating their jottings on a particular subject. The two-host format more commonly just presents a conversation between themselves and simply allows whoever is within earshot to listen in, excluding and often alienating them until it’s time to take listener calls.
I suppose there’s an attraction somewhere in all that but let’s be blunt; those who find it attractive are going to die off and there will not be a throng to follow in their stead.
The FM offers a slight advantage, I suppose, because there are some wildly entertaining local morning shows on music stations. And they are personality driven. They are fun for most of us. Also, there is more NPR on the FM side which, no matter your social or political leanings, offers the best use of sound anyone can find. (My opinion, prove me wrong.)
Devotees to radio should not be reduced to a mere gaggle of people reaching back for what’s going to become times gone by. But I suppose that will require some hard work, dedication and creativity on everyone’s part.
As opposed to what seems to be happening a lot; the sales people saying that they have nothing to sell and the programmers chastising the sales staff for not selling.
This is not a call for criticism…it’s a lament.
By the way, the last car I bought came completely without a CD player, much less the 10-CD changer I had in my 1994 T-Bird. How long before there’s no radio in my car? And how much will I care?
Bill Zito has devoted most of his work efforts to broadcast news since 1999. He made the career switch after serving a dozen years as a police officer on both coasts. Splitting the time between Radio and TV, he’s worked for ABC News and Fox News, News 12 New York , The Weather Channel and KIRO and KOMO in Seattle. He writes, edits and anchors for Audacy’s WTIC-AM in Hartford and lives in New England. You can find him on Twitter @BillZitoNEWS.
“I don’t know the meaning of voice modulation,” said Todd Piro, co-host of Fox and Friends First alongside Carley Shimkus.
The man yells in his home state of New Jersey. He is admittedly the guy who yells on his Fox morning show and probably yells in the shower.
“I don’t know the meaning of voice modulation,” said Todd Piro, co-host of Fox and Friends First alongside Carley Shimkus. “I’ve been told I have two volumes, loud and off. Carley covers her ears when I do sports highlights because that’s when I get really loud.”
When we spoke Piro was doing quite the opposite. He called while boarding a train from the city to his home, shortly after getting off the air. “I’m struggling to whisper here on the train,” Piro said, respectful of his fellow passengers.
“I speak my mind 100 percent of the time. One of the things that I think differentiates Fox talent is we’re all the same off the air as we are on the air. There are no actors here. In New Jersey, everybody is loud.”
That could be the new state motto; Everything is Louder in Jersey.
As an Italian from New Jersey, Piro says the main way he knows how to communicate is by yelling. He said his background was tamer than some other folks from the state.
“I didn’t grow up on the same journey as Tony and Carmela of The Sopranos,” Piro said. “Those weren’t my parents.” Curiously, Piro does have a connection to the Sopranos.
“My best friend David Occhino, from Verona, New Jersey was the location scout on that series. I never made it to the set of the Sopranos.” Occhino was able to put his father and father-in-law in the diner in the final scene of the series.”
I forgot to ask Piro if his friend knows what truly happened to Tony and his family.
Prior to joining Fox News, Piro was the weekday morning anchor on WVIT-TV’s NBC Connecticut Today, and also acted as a guest anchor for various NBC platforms, including Early Today, First Look and The Place for Politics.
Before taking on hosting duties in broadcasting, Piro was an attorney who attended Dartmouth College, and later UCLA School of Law. Piro practiced law for five years in Los Angeles.
“I always had law school in mind,” Piro said. “I’ve heard enough people say to me if you don’t go to graduate or law school immediately after college, you might never get back there.”
He apparently heeded their advice and went to law school, specializing in litigation. Piro said when most people hear the term ‘litigation,’ they think of big-time courtroom dramas. According to Piro, his experience was much more ground-floor.
“I was a low-level grinder,” Piro said. “Every now and again I’d get into a courtroom.” Piro enjoyed the law, but apparently, he loved broadcasting more. His internships during school were all on television, with shows like Good Morning America.
“I kept a lot of television relationships, which we know is a business of connections. When the time to make a choice came I was 30 years old and figured it was time to pull the trigger.”
It’s like he had two loves; television and law. Working in television was something Piro always wanted to do. He started as a three days a week reporter.
“As I recall, the whole experience was a little nerve-wracking. You think of what you’d given up to go a different route, giving up what could be considered a stable career. It’s always in the back of your mind whether you’d made the right call.”
He’s been married to journalist Amanda Raus since 2015. Piro said it doesn’t hurt marriage longevity if you have an ample amount of humor.
“It’s also important to not be stubborn like you were when you were your 20-year-old self,” Piro explained. “So many of those moments pop up in a marriage or life where things can go one way or another. I like to approach things from the non-stubborn.”
At home, Piro finds a minute or two to escape the grind of the daily media business.
“Every so often on a Friday night, I’ll be feeding the girls and catch the first five minutes of Family Guy in the background. I don’t have a lot of time to watch movies. I do have a memory of the first time I watched The Big Lebowski. It was my first holiday away from my family while I was living in Los Angeles. In all previous years, I could drive home for Thanksgiving. It was my first year in law school. A bunch of us ex-pats from the East Coast, all 22-year-old guys, put a big turkey in the oven and watched the movie.”
When he exits the studio in New York and heads for the train, Piro said it’s not like a lot of people come up to him for an autograph or say hello.
“At the same time, in New York, people ignore everyone,” Piro explained. “That’s the deal there. Where I live I get the occasional, ‘I watch you.’ I say thank you. It’s not like I walk down the street with a lot of recognition.”
He said at times he’ll be recognized at a Big Blue BBQ Giants tailgate party.
“You go to the game, get all the booze and food you need,” Piro said. “I’m not Hannity. I’m not getting throngs of people coming up to me. My wife and I get a little competitive sometimes. Someone on the street will recognize her. I’m standing next to them thinking when are they going to recognize me?” he jokes.
In his neighborhood, Piro said it’s 80 percent Giants fans and 20 percent Jets fans. That’s just the way it is. Piro has Giants season tickets, but it’s not just about the game.
“I’m in Connecticut now and we have a lot of Patriot fans. Going into New York from Jersey is a trek. I grew up only 20 minutes from Giants stadium. It’s about an hour and a half to get there now from where I live. Some of my favorite memories include going to Giants games with my dad. He lost his father young and we make the extra effort to share these experiences.”
When he walks through the door at home, his eldest runs up and tackles him. As a parent, he admits to not being perfect. Piro said you know you’re going to mess up.
“You have to make the most of each learning moment. As parents, Piro said we’re always looking at milestones, wondering where the time is going. That’s the nice thing about being an older father,” he said. “You have a little bit of a life perspective going into the parenting thing. Fatherhood was always the thing for me. If I was going to be good at anything, I wanted it to be this. I don’t know if I am good, but I’m certainly trying to be good. I always cry during the commercials when you see the father’s little girl driving away in the car for the first time.”
Piro said having children in today’s trying times can be difficult and Piro believes every generation faces challenges.
“My wife’s grandfather and his friends were sent off to war. It wasn’t something everybody wanted to do. I’d be lying if I said I didn’t think about challenges our country faces. The current state of affairs. Crime. Things that could ostensibly be improved. We’re 31 trillion in debt and that can’t be erased. My daughters will be there when that bill comes due.”
Jim Cryns writes features for Barrett News Media. He has spent time in radio as a reporter for WTMJ, and has also served as an author and former writer for the Milwaukee Brewers. To touch base or pick up a copy of his book: On Story Parkway: Remembering Milwaukee County Stadium, available on Amazon, email jimcryns3_zhd@indeedemail.com.
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